Edward Enninful reflects on Modern Britain: 'A Decline in Tolerance' Than in the 90s.
A serendipitous meeting while riding the tube in 1988 altered the course of a young Ghanaian newcomer to Britain. Spotted by a talent scout, Edward Enninful was rapidly ushered into the London's vibrant 1990s creative scene, moving from model to stylist and, while still a teenager, becoming the fashion director of i-D magazine.
"That era was the zenith of the Britart scene – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he remembers. "Then I met Naomi for a cover, and I knew we’d be kindred spirits. We all hung out across disciplines. Friday bled into Saturday into Sunday. I long for that energy."
If Enninful sounds wistful, he is not the only one. Lately, a longing look back of the 1990s has become pervasive. However since that time, Enninful believes a significant change. "In my view, we’re more divided now than we were in the 90s," he says. "It’s not even this country – it’s worldwide."
A Perceived Regression
This regression is hard to ignore: the resurgence of populist movements, the reaction against social awareness, and the reinforcement of narrow beauty standards. In place of the optimism of the Blair era, now a more divisive political personality looms as a potential leader. Even, the British flag, once an badge of national pride, has returned as a polarising symbol.
According to Enninful, the response has long been to celebrate culture in all its variety. This was the driving force behind his landmark issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, including a wide range of cultural icons from art.
"Individuals with a platform should employ it," he comments, referring to those editorial decisions. "People often debate about immigration; I could not have had this life if Britain were not a lenient country, if it did not offer my family a refuge and an opportunity. That’s the Britain I cherished. I hope this phase will fade."
Hope in the Next Generation
He takes comfort in the next generation: "Their awareness is greater than we were. They discuss implicit prejudice – I didn't even know what that was."
Those early experiences would shape a trailblazing career marked by boldness and diversity. Enninful set a precedent as the first man, first Black editor, first openly gay person, and first disabled Black gay man to assume the editorship at British Vogue. His tenure featured diverse covers showcasing people of diverse backgrounds, curvy models, older individuals, and individuals from all walks of life. Critically, sales rose.
"Ignoring vast segments of the population, it’s not just that you’re not being inclusive – it’s a poor strategy," he explains.
A New Chapter as a 'Disruptor'
He has established his new venture EE72 and its accompanying magazine, 72, his premier initiative since departing his former post. He expresses a desire to continue being a "change-maker".
"I constantly interrogate the conventional wisdom. I was brought up in a place where everybody was black – the doctors, the lawyers, the president. Then we came to England, without funds, and I became the 'other'. I was incredibly timid. My teachers declared I’d never amount to anything. Me and my brothers were harassed under the Sus laws … all that gave me a dual identity between worlds."
In contrast to the popular image of industry figures as brash and highly strung, Enninful is measured in tone and projects peace. His path has not been immune to hardship, including openly discussed periods of depression and addiction.
He has also endured significant health issues, having undergone several surgeries on his eyes, now leaving him with partial sight. "I experienced such a time of fear for two years, not working, anxious I was going to go blind. It’s similar to PTSD; you just live in fear 24/7. I vowed, if this ever ends, I’m just going to pursue all that I was so fearful to do. I’m not going to limit myself to just being an editor or a fashion person."
The Tate Britain Exhibition
This determination to be defined narrowly has propelled him away from the world that made his name. He is now putting together a significant 1990s exhibition at Tate Britain, featuring work by a roster of pivotal artists and photographers from the era. The show, he notes, aims to evoke the decade's creative cross-pollination – and spotlight those who did not receive due recognition at the time.
"Institutions sometimes neglected to promote the truly innovative creators because they weren't of the traditional credentials," he states.
The magazine 72 itself uses a novel business model, forgoing traditional advertising in favour of creative collaborations. "Our approach is, what can we do together? Is it an event, a podcast? The magazine is part of a greater ecosystem."
An Unstoppable Drive
Today, Enninful stands as one of the world's most powerful industry leaders. His journey, he feels, is a testament to the power of defying expectations.
What would the Edward of the 90s make of the man he has become? He laughs heartily. "He’d be in shock, but he’d be pleased. In those days I was a rebel. I never imagined institutions like Tate were within my reach."
He reflects. "I never take anything for granted. We fled, we fled our country. I nearly lost my vision. So fear isn't an option. People have counted me out my whole career. But I am unstoppable once I’ve made up my mind to do something."